The Beginning

Situation: "GraphicX" specialize in graphical solutions to the gaming industry. The team has been approached by BioWare game publishers to produce a quality cinematic trailer leading up to the much-anticipated release of their new game ‘PROJECT: EXODUS’.

This game follows the story of three robot protagonists code-named: Bub, Legs and Float on their journey to escape a large factory complex run by an artificial intelligence overlord known as the Bio-mechanical Overlord Security System or B.O.S.S., who employs drones known as Igors to do it's 'hands-on' work of disciplinary action.

The game's director notes: We are after a cinematic trailer that appeals to the rumors circulating about the release of this game. We need something short, fast and precise that conveys our current ideas and gives no indication that we are still in the design process of our game. We are currently yet to decide on a physical form for the B.O.S.S so feel free to leave it's presence ambiguous, this will allow for further publicity of our game if the highly anticipated nemesis remains a mystery. What we really want is for our fans to fall in love with our characters, specifically Bub, as we feel he will play a leadership role in further developments.

In the short term, we want an enticing cinematic that will both engage and excite our viewers and whet their appetites for the exciting revolution we have in store for our generation of gamers.

Design Brief: 
Produce a feature-length trailer for an up-coming game release.